Analysis of Community Satisfaction Index for Services at PDAM Ende Regency Office in the First Semester of 2022
Keywords:
Consumers Potential, Buying Decisions, Marketing StrategyAbstract
This study aims to determine the satisfaction index of the people of Ende city in service at the PDAM Ende office. The approach in research uses quantitative and qualitative approaches. The population used in this study was 14,624. The sampling technique in this study used accidental sampling. The sample in this study was 180 respondents. The types of data used in this study are quantitative data and qualitative data. The data sources used in this study are primary data and secondary data. The data analysis technique in this study used the SPSS program tools. The results in this study are the average value of the public satisfaction index in the PDAM Tirta Kelimutu Ende office service of 2,975 and is categorized as good. Meanwhile, the confection value of IKM from services at the PDAM Tirta Kelimutu office in Ende Regency was 74,375. This shows that overall the IKM indicators can be met. Because the value is massuk in the category of good.