Strategy for Recovery of MSMEs Conditions after the Covid-19 Pandemic in Ende Regency
Keywords:Strategy, Recovery, MSME, Pandemic, Digital
The emergence of the Covid- 19 pandemic has had a negative impact on the global and national economy. The International Monetary Fund (IMF) noted that the global economy has fallen into a crisis after around 95 percent of the world's countries are projected to experience contraction or suffer negative economic growth. In this condition, Micro, Small and Medium Enterprises (MSMEs) are the most affected sub-sectors, especially business actors in the regions, one of which is in Ende Regency. This is because the ability and competitiveness of SMEs in using technology is still very limited. As it is known that in order to exist in the era of the Covid-19 Pandemic, the ability to utilize digital technology is non-negotiable. For this reason, we conducted research on the Strategy for Recovering the Condition of MSMEs after the Covid-19 Pandemic in Ende Regency. The aim is to map the constraints experienced by MSMEs during the Covid-19 pandemic and how to recover them. The results of the study show that there are 6 strategies that can be done to intervene in the process of recovering the condition of MSMEs in Ende Regency, namely increasing the carrying capacity of the community's economic development, especially for MSME actors through (1) Mapping the MSME business cycle according to the type of business and superior products that survive during the Covid pandemic.
-19; (2) Provide training on the implementation of financial inclusion and virtual technology for MSMEs as a solution to survive during the Covid-19 pandemic and post-COVID-19; (3) Encouraging strengthening institutional aspects as a supporting system for MSMEs so that they can recover after the Covid-19 Pandemic; (4) Local
Governments need to initiate a Model of Community Economy development based on MSMEs after the Covid-19 pandemic which can be carried out through further studies by involving Universities in the Regions and (5) Increasing quality and highly competitive human resources through intense training and digitally based so that the community's economy can recover from adversity due to the Covid-19 pandemic