Obstacles Advancing Msmes In Indonesia's Coastal Areas To Support Economic Growth In The Digital Era

Abstract

One of the ways to improve the economy in the digital era in Indonesia is the involvement of MSMEs. MSMEs (Micro, Small and Medium Enterprises) are the most significant part of the economy in Indonesia. Digitalization of MSMEs allows businesses to have a wider marketing reach and even reach remote parts of the country. Digitizing MSMEs can maintain productivity and also maintain income when the digital era is preferred by consumers in shopping and transactions. However, there are several obstacles in advancing MSMEs in Indonesia's coastal areas in this digital era. The government and related parties must be able to encourage digital transformation in order to accelerate global recovery. Digital transformation in Indonesia's coastal areas is one of the obstacles to advancing existing MSMEs. Lack of knowledge and ability to use digital services is one of the factors that makes it difficult for MSMEs to develop in the digital era